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Events & Lounge

The privilege of being the protagonist.

Being a PRIORITY YOU member does not only mean owning one or more luxury vehicles, it also means being a protagonist in a world of encounters, occasions and special events to be shared with those you love and with other people who gravitate to the same environment as you.

PRIORITY YOU is a galaxy of emotions to be experienced from the front row, with exclusive treatments and moments dedicated only to members like you, such as our evenings geared to the interests of the community or tours and rallies with tailor-made programmes.

In addition, you can use our original and elegant locations to organise all kinds of events and business appointments, providing you with reserved spaces where you can meet friends and business partners.

Auto-di-lusso-Priority-You, macchine-di-lusso, Macchine-auto
Auto-di-lusso-Priority-You, macchine-di-lusso, Macchine-auto

Meeting Lounge

Where exclusivity finds its space.

The new Meeting Lounge is a large multifunctional space reserved for PRIORITY YOU members, where technology and imagination coexist with comfort, elegance and confidentiality.

Curated spaces where you can organise private events or business meetings and enjoy the conviviality of a party or the importance of a meeting in complete privacy and discretion. With our Turnkey Events service, you will be supported in organising your event by professional event organisers who will select the best caterers and staff for you.

But it doesn't end there: in the Meeting Lounge you will be able to experience technological innovation at first hand thanks to the area dedicated to the Car Configurator, a space in which you can configure your car in a context of absolute confidentiality, while also being able to count on a private Light Lunch service.

Ferrari in the front row

The advantage of always being first.

The prerogative of PRIORITY YOU is to make you live unforgettable experiences from a privileged vantage point. Therefore, we offer all members a front row seat to take part in Rossocorsa events dedicated to the Ferrari world.

Ferrari Challenge: Exclusive pass for each stage and for the World Finals.

Club Challenge: Special discount on the entry fee for each stage, excluding the World Finals.

Rossocorsa Track Days: Exclusive benefits on the registration fee for all members.

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